Themed events aren’t limited to just holidays and small office parties. Having a special theme for your corporate or live events can shake up any general session and help you engage and connect with your attendees. If you’re considering a themed event as your next production, here are a few things to consider during the planning stages.
Picking a Theme 101
This might sound self-explanatory, but it's not as easy as it sounds. Choosing a theme should mean considering one that has the greatest potential to:
If you need inspiration on deciding on a theme to commit to, consider where you want to host your event. Having something local versus a destination event can set the stage for the type of environment you want your attendees to experience upon arrival.
Just as important as where, is when your event takes place. Ask yourself, “Will there be any local events taking place during the event? What about major holidays? What’s the weather during this time of year?” All these factors can contribute your overall theme for your event as you plan what and how to execute the final product.
Research and Recruit for Your Theme
Once you have a theme set in place, research all you can about its moving parts to make sure you can take advantage of the smallest details and bring them to life. Productions using themes with any cultural or historical significance especially should be well researched before executed to make sure no parts can be misrepresented or appropriated.
Being Original with your Décor is a Priority
Your event doesn’t have to be limited to one thing. Is your venue booked during the holidays? What industry is your client working in? Asking questions like these is how producers come up with hybrid events that not only resonate with the attendees work but can ensure a festive mood for all who participate.
Looking for inspiration? work with a team of experts with the experience and vision to bring your ideas to life. Over 20 years in business as one of the nation’s most successful independent audiovisual and event companies make us the perfect partner to guide you through venue selection, production services, and every other aspect of your planning. Check out our portfolio here or reach out to us for a 1:1 conversation about your goals.
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